The City of Fruitland remains a relatively small rural community. Key characteristics of the community include the newly renovated downtown, Gayway Junction, the new medical district, neighborhoods, and the entryway transportation corridors. Industrial jobs and development have provided a strong base for the Fruitland economy. Ongoing commercial development has contributed to making Fruitland competitive with surrounding communities and provides a stable tax base. Growth in the health care industry promises to bring new jobs and ongoing development and growth to the area. Currently, the majority of jobs in the City are related to service or light manufacturing. The current population of Fruitland is 5709.